Perception, Meaning, and Design: An Interdisciplinary Exploration of Visual Communication Design Theory

By David Craib and Lorenzo Imbesi.

Published by The International Journal of Visual Design

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Visual communication designers strive to create effective visual messages that are perceivable and meaningful, but communication design inefficiencies may compromise the perception and meaning creation potential of their designs. Disciplines outside visual communication design may offer perspective and practical theory that is useful to visual communication design research. A literature review of theories from visual communication-related disciplines is undertaken to explore the viability of an interdisciplinary approach in developing visual communication design theory. Concepts from the perspective of data visualization research are examined, as well as psychology and its insight into how the brain understands shape, form, and text through visual stimuli. Theories of linguistics, semiotics, and cognitive science, researching the establishment, and processing of meaning are also explored. This research aims to inform the development of visual communication design theory based on fundamental, interdisciplinary concepts that, through further research, could offer visual communication designers improved science-based design terminology and research tools.

Keywords: Visual Communication, Code Noise, Perception, Graphic Design

The International Journal of Visual Design, Volume 9, Issue 2, June 2015, pp.13-26. Article: Print (Spiral Bound). Article: Electronic (PDF File; 687.486KB).

David Craib

Carleton University Alumni, President of Parable Communications Corp., School of Industrial Design, Carleton University, Ottawa, Ontario, Canada

Dr. Lorenzo Imbesi

Professor, Design, Sapienza University of Rome, Rome, Italy